Let us become a Thinking Environment!
Nadia Mason’s driving ambition was to establish her own business within 10 years after graduating from high school. She had promised her grandmother that she would not be a victim of apartheid, but instead a champion of making a difference. This dream was achieved in 1991. Nadia Mason opened one of the very first black woman owned and managed employment equity-focused recruitment agencies in the Western Cape viz: Nadia Mason Personnel.
Measurable SME (small-to-medium enterprise) job creation continues to take place, with over 200 people having worked for Nadia Mason over time and more than 10 000 job seekers having been placed in client companies over the past 20 years.
The Global Entrepreneurship Monitor (GEM) research programme was initiated to explore and assess the role of entrepreneurship in national economic growth. South Africa joined the GEM project in 2001, and has participated in all subsequent studies.